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BabyChecklist.com is committed to respecting the privacy rights of our customers and all visitors to our website. The following outlines BabyChecklist.com's privacy policy and details the measures we have taken to safeguard and protect your privacy, while providing you with a convenient online shopping experience. By visiting BabyChecklist.com, you are agreeing to the policies detailed below.

Privacy and Security:
BabyChecklist.com Privacy and Security Notice
Last updated: September 2007
Communicating with BabyChecklist.com electronically
When you send an email to BabyChecklist.com or visit the website, you are communicating with us electronically. When you send an email to BabyChecklist.com, you consent to receive communications from us electronically in response. Please note that this does not constitute opting in to our email or direct mail lists. BabyChecklist.com may communicate with you by email, by updating or by posting notices on the website. You agree that all agreements, notices, disclosure and other communications that BabyChecklist.com provides to you electronically satisfy any legal requirement that such communication be in writing. All communications with BabyChecklist.com become the property of BabyChecklist.com.

Information Collected by BabyChecklist.com
In order to serve you better, BabyChecklist.com collects and stores your personal information when you: (a) create an account on BabyChecklist.com; (b) sign up to be notified of special deals like discounts and exclusive offers through the mailing list; or (c) enter a contest or promotion on our site. An account must be created in order to: complete an order on BabyChecklist.com, create a Wish List on BabyChecklist.com, register for an account on BabyChecklist.com, or to enter certain BabyChecklist.com promotions/contests/sweepstakes.

When creating an account, we ask you for your full name, email address, a password, shipping address, and some other information. If you are making a purchase, you will have to provide your billing address, and credit card information. Your credit card and billing information is stored by the payment processing center but isn't saved on BabyChecklist.com to protect you from accidental identity theft. So you must reenter your credit card and billing information each time you place an order on BabyChecklist.com.

Your information is used to process your orders and personalize your shopping experience on BabyChecklist.com, for internal purposes and to comply with any legal requirements. By storing your personal information on a secure server, BabyChecklist.com is able to shorten your checkout process and allow you to check your order status online.

Our system also may gather information about the areas you visit on our site as well as the IP address you use to connect to our site. We may use this data internally only for 2 reasons: 1) to personalize your experience on BabyChecklist.com and the marketing materials you receive from BabyChecklist.com or its partners and 2) to prevent fraud on your account. We would not share any of this data on an individual basis (we may share it in an aggregate form without personal identifiers). We do use navigational information both in the aggregate and on an individual basis to understand how our visitors use BabyChecklist.com so that we can make our site better. We do not keep track of where you go on the World Wide Web.

We may use your purchase information about the products you buy from BabyChecklist.com to make other marketing offers to you. You must opt-in to join the mailing list in order to receive such offers. Except as provided above, as required by law, or in the event of a merger, consolidation, or sale of all or substantially all of BabyChecklist.com's assets, we will not sell or otherwise share any of your purchase information with any third party without your permission.

Safeguarding Personal Information
BabyChecklist.com has implemented a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of employees who have special access rights. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information supplied by you is transmitted via Secure Socket Layer (SSL) technology and securely stored in BabyChecklist.com's database.

To check that your browser is in secure mode, check that a "lock" or a "key" icon is displayed in the lower left-hand corner of your browser window. You can also check by looking at the URL bar on top of your browser. This line will typically show the first characters as "https" when a secure connection has been established rather than "http" which indicates a connection that is not secured.

Update Account Information
BabyChecklist.com provides a My Account feature on our website which allows you to modify and/or remove most of your personal information. This page can be accessed by clicking the My Account link at the top of every page on the site. Rest assured that all of your information within my account is secure and accessible only by you or limited BabyChecklist.com personnel.

Use of "cookies"
A cookie is a small piece of information sent by a website that is saved on your hard disk by your computer's browser. The cookie holds information a site may need to personalize your experience and to gather website statistical data, such as which pages are visited, the internet provider's domain name and country that our visitors come from (e.g. "aol.com" or "msn.com") and the addresses of the sites visited immediately before coming to and immediately after leaving BabyChecklist.com. However, none of this information is associated with you as an individual. It is measured anonymously and only in the aggregate. The information in the cookies lets us trace your "clickstream" activity (i.e., the paths take by visitors to our site as they move from page to page). Cookies do not capture your individual email address or any private information about you.

BabyChecklist.com may use third-party advertising companies to serve ads on our website as well as third party companies to provide tracking and analysis of information and data collected from visitors to our website. These companies may employ cookies and action tags to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous and BabyChecklist.com reserves the right to provide that information and data to these third parties.

To browse without cookies, you can configure your browser to reject all cookies, or to notify you when a cookie is set. Each browser is different so check the "Help" menu of your browser to learn how to change your cookie preferences. Even without accepting a cookie, you can still access most of the features on BabyChecklist.com.

To Unsubscribe from Emails
To have your email address removed from our list of addresses that receive information about new products, service, sales and promotions, simply click on the "Unsubscribe" link that appears at the bottom of any email and follow the simple instructions. Alternately, if you have created an account with BabyChecklist.com, you can also remove your email address from our list of addresses that receive information about new products, service, sales and promotions by clicking on the "My Account" button that appears on most every page of our Website, logging into your account, and making the appropriate change.

Include "UNSUBSCRIBE" as the subject line. Send email to unsubscribe@BabyChecklist.com

Your BabyChecklist.com Password
Your password is your key to your personal information on BabyChecklist.com - including your account information and your order information. Please keep this in a safe, secure place and do not share your password with others. If you should forget your password, BabyChecklist.com can email the password to your account's email address.

Customer Agreement
You acknowledge that this privacy policy is part of the terms of service and you agree that using this site signifies you assent to BabyChecklist.com's privacy policy. BabyChecklist.com reserves the right to change the terms of service, including this privacy policy, at any time, without advanced notice. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

If you have any comments or questions about BabyChecklist.com's privacy statement:
Email Address: customercare@BabyChecklist.com